2021 Tourism Rebound in Coastal Virginia

The Vacation Channel is committed to helping our tourism partners in Coastal Virginia. The vaccine rollout and declining COVID cases leave us optimistic for the upcoming tourism season! Data from the latest STR report from Virginia Tourism Corporation shows that occupancy rates throughout Virginia in December 2020 were only down 25% from the previous year (and as some of you know, 2019 was an exceptionally good year for tourism). Room demand was down by 26%. In Virginia Beach, winter occupancy was only down 4% from the previous year! This shows us that the Commonwealth is faring better than many other destinations, and we expect the 2021 season to continue to improve. With an abundance of outdoor activities available in Coastal Virginia, we expect to see traveler confidence increase as we approach spring and summer.

We know that this upcoming season is going to be highly competitive. There may not be as many visitors to Coastal Virginia as there used to be, and businesses will have to compete for those tourist dollars. Smart marketing is what will set you apart from the herd. Optimize your message for an audience of out-of-town customers on The Vacation Channel!

When you advertise on The Vacation Channel, your business can reach tourists  year-round in 10,000 hotel rooms from Virginia Beach to Williamsburg. We share your brand with customers while they’re on vacation, and helping them find all the fun things to experience in Coastal Virginia! Learn more about reaching the perfect audience in our blog about Zero-Waste Media Buys. 

In addition to our in-room hotel channel, viewers can also find The Vacation Channel streaming on Roku! Tourists who are planning their vacations can include your destination in their itinerary, all from the comfort of their living room. The best part is that inclusion on our streaming Roku channel is currently FREE with a hotel airtime buy!

Contact us today to learn more about affordable advertising rates on The Vacation Channel.