Streaming TV for Tourism with Custom Roku Channels
The Vacation Channel and Frequency Creative have been in tourism marketing for decades, and we know the challenges that come with it.
- Audiences are cutting the cord.
- They’re skipping ads online and on the TV.
- It’s tough to keep viewers “engaged,” no matter what medium they’re using.
Custom streaming channels on Roku and Amazon Fire TV relieve those pain points, and allow advertisers to reach audiences in a NEW way. Watch your engagement skyrocket with a custom streaming TV channel!
We know users are skipping ads. Advertisers struggle to get viewers to watch a video even halfway through. On The Vacation Channel and the other streaming channels we’ve developed, viewers are watching content for an average of 90% completion! And watch times on our streaming channels average from 25-62 minutes per viewing session. Imagine what you could say about your destination if viewers were engaged for more than a few seconds!
Viewers are cutting the cord, but they’re still watching TV!
The TV viewing experience is alive and well! Though audiences for cable and broadcast are shrinking, streaming TV is growing! Roku is the fastest-growing streaming platform. It comes native to a number of different smart TVs on the market, and some users can also add an inexpensive Roku Stick to use the platform. Amazon Fire TV is second-fastest growing connected TV brand, which is why we’ve chosen to develop streaming apps for both Roku and Amazon Fire.
Users consume a lot of content on mobile devices, but TV still dominates at-home media consumption. And part of what makes a custom streaming channel so effective is the user mindset when they’re at home.
A Completely Different User Experience
There’s a “stickiness” to streaming content that brands just can’t get from other digital marketing. When users are scrolling on a mobile device or surfing the internet, they’re likely multitasking. Whether they’re on a lunch break, waiting in line at the doctor, or walking the dog, there’s usually something else on their minds when they encounter your digital ad, whether it’s in a Google search or on social media. But with The Vacation Channel, we’re capturing viewers’ imaginations when they’re relaxing at home, and that mindset make a big difference when it comes to your brand!
Custom Streaming tourism channels engage viewers for significantly longer than digital or social media ads. Help users plan their next vacation with a streaming app that showcases all you have to offer! To learn more about our user experience, check out one of our streaming channels, or contact via the form at the bottom of this page.
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Learn More
Let The Vacation Channel help you find a way to leverage all your video assets in a way that aligns with your marketing goals! We have pricing to fit every budget. If you’re interested in airtime or a custom channel, please book an appointment for a 30-minute introduction so that we can learn more about you and discuss packages.
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